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E-Commerce Growth

Scaling a D2C Fashion Brand with Performance Marketing

See how our integrated SEO, Google Ads, Meta Ads, and CRO strategy helped transform an online fashion brand into a high-growth business.

Case Study Hero
6.5x
ROAS
+320%
Revenue
+185%
Leads
Client
Urban Wear Co.
Industry
Apparel & Fashion
Timeline
6 Months
Services
PPC, SEO, CRO

The Challenge

The brand was experiencing rapidly increasing ad costs across Meta and Google, leading to unsustainable margins. Furthermore, their website was leaking traffic due to poor mobile UX.

  • High Customer Acquisition Cost (CAC)

    CAC had risen by 45% YoY due to ad fatigue and broad targeting.

  • Low Conversion Rate

    The mobile checkout flow was generating a 70% cart abandonment rate.

  • Weak Remarketing Strategy

    Failing to capture abandoned carts and re-engage previous buyers.

Our Solution

We completely overhauled their account structures, implemented dynamic creative testing, and rebuilt their product pages for maximum conversion velocity.

  • Google Ads Optimization

    Restructured Performance Max campaigns and focused on high-margin product feeds.

  • Meta Ads Scaling

    Introduced UGC video creatives and implemented rapid A/B testing methodologies.

  • Conversion Rate Optimization

    Redesigned the mobile product page layout, increasing CVR by 60%.

Performance Data

Measurable Business Outcomes

$2.4M

Total Revenue Generated

650%

Return on Ad Spend (ROAS)

42%

Reduction in CPA

+85%

Increase in Conversion Rate

Revenue Growth (Month over Month)
JANFEBMARAPRMAYJUN
Technology Used

Tools & Platforms leveraged for this growth

Google Ads
Meta Business
Shopify Plus
Klaviyo
Google Analytics 4

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