The brand was experiencing rapidly increasing ad costs across Meta and Google, leading to unsustainable margins. Furthermore, their website was leaking traffic due to poor mobile UX.
CAC had risen by 45% YoY due to ad fatigue and broad targeting.
The mobile checkout flow was generating a 70% cart abandonment rate.
Failing to capture abandoned carts and re-engage previous buyers.
We completely overhauled their account structures, implemented dynamic creative testing, and rebuilt their product pages for maximum conversion velocity.
Restructured Performance Max campaigns and focused on high-margin product feeds.
Introduced UGC video creatives and implemented rapid A/B testing methodologies.
Redesigned the mobile product page layout, increasing CVR by 60%.
Total Revenue Generated
Return on Ad Spend (ROAS)
Reduction in CPA
Increase in Conversion Rate
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