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Scaling a D2C Fashion Brand with
Performance Marketing

See how our integrated SEO, Google Ads, Meta Ads, and CRO strategy helped transform an online fashion brand into a high-growth 8-figure business.

Project Overview
6.5x
ROAS
+320%
Revenue
+185%
Leads
E-Commerce Growth

Scaling a Fashion Brand Through Data-Driven Marketing

Urban Wear approached us with a plateauing revenue stream and a high customer acquisition cost. They needed a comprehensive overhaul of their performance marketing channels and on-site conversion rate optimization.

Client Industry D2C Fashion & Apparel
Services Provided PPC, SEO, Meta Ads, CRO
Project Duration 6 Months (Ongoing)
Campaign Goal Reduce CAC & Maximize ROAS
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The Challenge

The brand was experiencing rapidly increasing ad costs across Meta and Google, leading to unsustainable margins. Furthermore, their website was leaking traffic due to poor mobile UX.

  • High Customer Acquisition Cost (CAC)

    CAC had risen by 45% YoY due to ad fatigue and broad targeting.

  • Low Conversion Rate

    The mobile checkout flow was generating a 70% cart abandonment rate.

  • Poor Organic Visibility

    Relying 95% on paid traffic with zero non-branded organic search presence.

  • Weak Remarketing Strategy

    Failing to capture abandoned carts and re-engage previous buyers.

Our Solution

We completely overhauled their account structures, implemented dynamic creative testing, and rebuilt their product pages for maximum conversion velocity.

  • Google Ads Optimization

    Restructured Performance Max campaigns and focused on high-margin product feeds.

  • Meta Ads Scaling

    Introduced UGC video creatives and implemented rapid A/B testing methodologies.

  • Technical SEO & Content

    Fixed core web vitals, optimized category architecture, and built high-quality backlinks.

  • Conversion Rate Optimization

    Redesigned the mobile product page layout, increasing CVR by 60%.

Performance Data

Measurable Business Outcomes

+320%

Revenue Growth

6.5x

Average ROAS

-40%

Cost Per Acquisition

+185%

Lead Growth
Revenue Overview
Last 6 Months
Cumulative Revenue Growth
Jan Feb Mar Apr May Jun
Channel Performance
Google Ads 45%
Meta Ads 30%
Organic Search (SEO) 25%
Mobile Traffic

82%

Deliverables

Project Highlights

Gallery 1
Landing Page Redesign
Gallery 2
Email Automation
Gallery 3
Meta Ads Creative
Gallery 4
Google Ads Structure
Gallery 5
Mobile UI Overhaul
Gallery 6
Analytics & Tracking
Technologies & Platforms Used
Google Ads
Meta Ads
Google Analytics 4
Google Tag Manager
Shopify Plus
Klaviyo
Figma
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